Good business presentations are built on a narrative and a logic that the slides illustrate but a real live person delivers.

While slides alone, or slides enhanced with audio and video, are strong basic building blocks for content marketing programs, something more is required to truly deliver on the marketers goals: to engage an audience, generate demand, leave a lasting impression, and prompt an action. A good story is the backbone of an effective marketing presentation. Charts and illustrations can help organize the message and drive it home, but they aren't sufficient. Good business presentations are built on a narrative and a logic that the slides illustrate but a real live person delivers. An audience doesn't just want images, it wants to connect with the mind behind those images.

The best on-line presentations are multi layered experiences that offer the viewer a choice: they can be swept along by the story teller, or they can customize their own path through the material. Great on-line presentations provide chapter lists, allowing viewers to find and quickly navigate to the subject matter that interests them most rather than futilely searching for a three-minute snippet in an hour long presentation or, worse yet, giving up and searching somewhere else. Footnotes and calls-to-action beckon them to drill more deeply into the subject matter. Since its inception, Knowledge Vision has adopted the mission of defining, and advancing the state of the art of on-line presentations. Whether for large enterprises or smaller content marketing shops, Knowledge Vision brings interactive on-line presentations to the hands of content marketers everywhere.

(1) You will want to visit and follow On-line Presentations. This will help keep you current about your options and help you choose the best tools for your needs as this new medium evolves. 2 Visit the Knowledge Vision website. You will learn how to use on-line presentations, and see examples of how to enhance your content marketing efforts and engage your audience in exciting new ways. 3 Watch the video presentation that will demonstrate the state of the art in on-line presentations. Click here to watch. 4 Download the free e-Book “On-line Presentations for Dummies,” and get up to speed quickly with tips and tricks to ramp up your on-line presentations.